Zytronic are at the forefront of their industry, designing, manufacturing and supplying an award-winning range of touch sensors and touchscreen technology to global market-leading brands.
The challenge for the Guerilla team was to evolve their existing brand and use it as a springboard to design and build a range of websites, including their main international site, their PLC site and three additional micro sites.
We worked closely with the Zytronic team to identify the key values of cutting edge innovation, durability, reliability and adaptability at the core of the brand’s new identity. Inspired by the scope and capability of Zytronic’s offering, we positioned a powerful new brand promise “The world at your fingertips” at the heart of the brand, supported by a bold, dynamic style that conveyed the innovative nature and global reach of Zytronic’s impressive operation.
As well as offline collateral, the Guerilla team, designed and built a series of responsive sites that provided Zytronic with a powerful and unified online presence in-line with the new branding, Introducing the brand and its minimal, contemporary aesthetic to new audiences with a series of sector specific landing pages.
“Guerilla have been great to work with, they listened to the brief and their proposals and output combined creativity with a highly professional and rigorous attention to detail.”
