Zytronic are at the forefront of their industry, designing, manufacturing and supplying an award-winning range of touch sensors and touchscreen technology to global market-leading brands. Their passion and commitment to the technology they develop and produce has brought them a long way in a short space of time.
The challenge for us was to evolve their existing brand and use it as a springboard to design and build a range of websites, including their main international site, their PLC site and three additional microsites.
We worked closely with the Zytronic team to identify their key values at the core of the brand’s new identity. Inspired by the scope and capability of Zytronic’s offering, we devised a powerful new brand promise, supported with a bold, dynamic and futuristic style that conveyed the innovative nature and global reach of Zytronic’s impressive operation.
Through the implementation of a powerful brand strategy, Zytronic have been able to expand their global presence and are continuing to make waves through further developments in their cutting edge technology, shaping the future of many markets such as medical care.
“Guerilla have been great to work with, they listened to the brief and their proposals and output combined creativity with a highly professional and rigorous attention to detail.”
