Warrens Group - Expansion Campaign

Making a Difference…

In what has been a challenging year for everybody, the team at Warrens Group have been continuing the food waste recycling work they are known for to help make the world a better place. Now operating as a forward thinking, wholly-owned subsidiary of BioCapital LTD, they are ready to take things to the next level, including a site expansion, more bio-gas powered trucks and increased work in the community.

Interesting Challenge…

Once news of the expansion proposed campaign had been shared with us, we were already excited to plan how we could help share the news with the rest of the world. The difficulty came in planning and processing how the expansion would be completed and promoted whilst in the midst of a global pandemic, luckily they came to the right place and we were more than happy to help!

Clear Thinking…

After learning more about the expansion campaign, we soon realised that it would be key to really highlight the amazing benefits that the expansion campaign would bring. This not only includes an increased energy export capacity, but also the creation of two full-time jobs and the recruitment of 12 local contractors. Once armed with all the information, we created a campaign that included animated videos, email marketing and additional advertising collateral.

Real Results…

The additional capabilities that the expansion has provided Warrens Group, with a 42% or 10,500m gas cubed increase without any change to the footprint of their current site, is a real result in its own right. When you couple that with the fun, interactive and on-brand marketing collateral that we created for the campaign, it won’t take long for the rest of the North East to understand the important work the team at Warrens Group are doing.

 

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