Originally opened in 1867, The Tyne Theatre & Opera House is one of only twenty-three Grade One listed theatres in the UK, one of only ten that date to the Victorian period. Since 2008 it has been owned by The Tyne Theatre and Opera House Preservation Trust.
Following a successful creative pitch, we were chosen to rebrand the Preservation Trust to mark the theatre’s 150th birthday. The project was an important one and it was vital that the brand reflected the theatre’s proud heritage, as well as the valuable work of the Trust today.
“Preserving the past & shaping the future”, formed the foundation of our new brand identity. As part of our research, a trawl through the archives presented our team with a beautiful illustration of the theatre dated from its opening which we digitised and redrew as a basis for our new logo, together with a contemporary treatment of traditional typography.
Thanks to our new branding identity for The Tyne Theatre & Opera House, we helped to give the theatre a new lease of life! With a contemporary yet very complementary and considered brand, The Tyne Theatre & Opera House are well equipped and on their way to raising the necessary funds to ensure that its heritage is sustained for future generations.
