Creating a unique, charming and passionate identity for a successful brand relaunch

Phil Twizell started to produce Free Range eggs in 2009 at West Newbiggin Farm near Darlington, 
Co Durham. He chose the name ‘The Good Egg Fellas’, to communicate his passion for his hen’s welfare, his opposition of caged egg production and his strongly held belief that “happy hens lay good eggs!”.

The Good Egg Fellas branding

The aim of The Good Egg Fellas is to provide the highest quality fresh free-range eggs at a reasonable cost – allowing ethical consumers to enjoy a natural, nutritious food with a clear conscience. His eggs are produced from free range hens reared to RSPCA welfare standards on Freedom Food and Lion Code approved farms. Phil contacted with us after reading a recent branding article we’d had published in Farmers Weekly, asking if we’d help to create a brand identity that truly communicated his philosophy, values and beliefs… if only all questions were so easy to answer!

The Good Egg Fellas farmer

After meeting Phil (and his 16,000 hens), and listening to his business plan to target high-end retailers, restaurants, hotels and cafés across the UK we set about creating an identity that is as unique, charming and passionate as he is. Since its relaunch,‘The Good Egg Fellas’ brand has successfully repositioned itself from direct sales to individual households to supplying artisan restaurants and boutique hotels, and although there’s still a lot of work to do, Phil was awarded the British Free Range producer of the year 2015 by the British Free Range Egg Producers Association!

The Good Egg Fella's Chicken
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