A better life, altogether.

Sygen Pharmaceutical Ltd, appointed the Guerilla team to create a new global brand strategy and visual identity. Sygen, headquartered in Lagos with its manufacturing facility in Ogun State, Nigeria, is one of Africa’s fastest growing pharmaceutical companies focused on enriching lives of the communities that they operate within. The decision to appoint and award the contract came after the Sygen team had closely reviewed potential agency partners from around the globe who had experience in Healthcare & Pharmacy branding and marketing.

Interesting Challenge…

During the inception and research stages of the branding process, we understood that Sygen were looking for a creative brand strategy that would catapult them far beyond the typical conservative branding that you often see in the Pharmacy sector. The team had to thoroughly research and understand the cultures of Sygen, the Country of Nigeria and the African continent. After several zoom calls and brand workshops we had created the framework to establish a truly distinctive and powerful brand.

Introducing Sygen

Creating large scaled signage

Ready for any presentation

Creative Thinking…

We have a different approach to branding, and we needed to in order to deliver a unique and distinctive brand for Sygen. With the project well underway we created a hybrid overarching brand strategy structure for the Sygen group including subsidiary companies and brand touch points created across all media including a new website, and product packaging. Once the brand was created the team then developed an internal and external communications strategy to allow Sygen to scale up.

Real Results…

Having previously won The Drum Global Brand Strategy of the Year Award for our work for European Pharma giant Phoenix for the creation of the Benu brand, the team at Guerilla have a wealth of experience in delivering Healthcare and Pharmacy brand communications. By applying the latest cutting-edge design principles and fully embracing the important cultural references the team at Guerilla have created a visual brand identity and marketing strategy that is helping Sygen Pharmaceutical achieve rapid growth. The new brand now stretches across all internal and external touch points and healthcare categories.

Dynamic clean designed website

Sygen accessible on any device

Dynamic business cards for any occasion

Brand Guidelines to be confident about

“We chose Guerilla, based on their experience in branding and unique approach to brand strategy. We were impressed with the projects they had worked on with other Healthcare and Pharmaceutical companies and this extensive experience combined with the results they achieved is what set them apart from the rest.”
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