As an award-winning digital marketing agency, we at Guerilla have been revolutionising brand communications for over 20 years. One of our clients, Skylarx Technologies, offers a game-changing product – the Skylarx ScreenShare®. This portable, lightweight 4K streaming device has been a game-changer in the market allowing their customers to stream content with or without broadband.
After rebranding Skylarx Tech our challenge was to segment promote the Skylarx ScreenShare® to a broad audience across their social media platforms. We needed to create a social media strategy and content that would not only increase Skylarx’s brand awareness but also drive traffic to their website, generate new leads, and ultimately grow their revenue.
Our strategy was to align Skylarx’s social media goals with their business objectives. We focused on increasing brand awareness, driving traffic to the website, generating new leads, and growing revenue. To achieve these goals, we defined Skylarx’s target audience using personas, considering both demographic and psychographic information.
We identified and prioritised sectors such as hospitality, conferences, and SME’s and then created the best social media content for each of their target audiences. Each platform was chosen for its unique features suited to certain types of content. We planned and created content that aligned with the purpose of each platform and resonated personally with the audience.
The results of our social media strategy and content work for Skylarx Technologies have been impressive. The brand awareness of Skylarx has significantly increased, and there has been a substantial rise in traffic to their website. The strategy has also generated new leads and grown revenue, demonstrating the effectiveness of our approach. The positive customer reviews on Trustpilot further attest to the success of the campaign.
“The team at Guerilla have taken our social media to the next level. They offer real value for money, and they have managed to market our Skylarx product range in a very creative and dynamic way.”
