Simply Norwegian facilitates Norwegian language learning and cultural exchange across the North East of England, as an organisation it is truly unique in that it offers the only specialist Norwegian tutors within the region.
We were tasked with creating a distinctive brand that would reflect the Norwegian culture – honest to its country of origin – and would also have equal appeal to businesses and consumers alike in the North East region.
A ‘hand made stitched’ question style logo was created to house the ‘Simply Norwegian’ name, along with a deep red colour palette, common to many of the painted houses that are found in the South of Norway. To enhance the stitch effect; the logo was produced in a sticker format and applied by hand to all marketing collateral.
To date, uptake of the Simply Norwegian services has been high with the company now running several language classes a week. The Norwegian Government has also invested into the Saturday School service – an incredible achievement for the brand.
“What impressed me about Guerilla was that their Creatives really understood the Norwegian culture. I loved the marque straight away and the stitched sticker idea really created a point of difference as the logo can be positioned in different areas and angles.”
