To help navigate through the different chapters and ensure the Book of Emotions was just as experiential as it was educational, our bespoke printing finish united a series of different stocks together so that each chapter ‘felt’ different from the next. From uncoated stocks, to high gloss, textured parchment all the way through to translucent sheets unveiling bold and iconic imagery of Mr Lutens’ career, we brought the Book of Emotions to life!
The striking, and bold identity of the Book of Emotions reflects the nature of Mr Lutens’ and his prestige product offering. It celebrates diversity, variety and going against the norm. It’s intimate, friendly, distinctive and quirky – unique, eccentric, adventurous, and every bit what we hope Mr Lutens would say about his life and his work.