Sunderland as a city has made a strong reputation of bouncing back from tough economic times and due to this, the area has seen a large upheaval spanning from the 1980s to date. The challenges that people are facing in these times include, health issues, living standards, unemployment debt and the impact of welfare reforms.
Sunderland City Council wanted to implement a platform to engage communities allowing them to take control of their lives for the benefit of Sunderland and the economy. This platform also needed to influence local councillors and community leaders.
The Council has three over-arching priority areas designed to improve the city as a whole. These are ‘Place’, ‘Economy’ and of course… ‘People’. A brand and visual identity has already been established for ‘Economy’ (Make it Sunderland) and ‘Place’ (See it do it). Our mission was to generate a distinctive visual identity for the ‘People’ strategy.