The Next Chapter…

With multi-award-winning fiction podcasts and a huge international audience of devoted fans, it’s safe to say that Rusty Quill have been on a rapid rise since entering the market back in June 2015. What started as a roleplaying gaming podcast, has now grown to an industry leader that specialises in creating original, free-to-consume content whilst providing a platform for new and interesting voices and talent through shows such as The Magnus Archives, Stellar Firma and Outliers.

Interesting Challenge…

At the beginning of 2021, Rusty Quill head, Alex Newall and his team found themselves in demand and on the cusp of a new and exciting chapter in their story… an ambitious plan to move into new mediums and expand beyond podcast content. First on their agenda was a brand identity that reflected the quality of their product and their standing in the industry, communicated their strongly held values and projected the confidence and self belief of their world-leading team… and that’s where we enter the story.

Clear Thinking…

As the project had a tight deadline, we jumped straight in with some informal but productive workshops, allowing us to understand the long-term goals and vision Rusty Quill. We used this opportunity to make suggestions on how they could take their brand to the next level through video and animation, whilst also building a dynamic, innovative identity based on their existing quirky, steampunk aesthetic to create a ‘story engine’.

Real Results…

If we start by using the words of the Rusty Quill COO, Hannah Brankin, “The results are breathtaking, a dynamic and cohesive brand identity that has already caused quite a stir in the industry” It would be safe to say that the project was a great success!. Moving forward, we’re excited to be working closely with Alex, Hannah and the Rusty Quill team to help to roll out their new brand over the next few months… watch this space!

“Geoff, James and the Guerilla team have been instrumental in helping us all at Rusty Quill achieve our vision for a new and exciting brand story that keeps true to who we are and where we came from. Guerilla have been such a pleasure to work with through this process and I look forward to working with them again in the future. We’ve been recommending them left right and centre!”
Back
Back to top
×

Get in touch