QuickTrim is a weight management product endorsed by US reality TV personality, Kim Kardashian. It was already available in the US as its top weight management product and more recently launched in Australia. The Guerilla PR team was tasked with the project of launching the QuickTrim brand to a UK audience. This was to include the organisation of two VIP and press events with Kim Kardashian in London.
This essentially involved managing a virtual press office for the launch whilst proactively selling the product and launch into national publications, providing information and samples to a huge database of print, online and broadcast media and bloggers. Guerilla was also responsible for running the social media channels for QuickTrim.