PSUK are the UK’s biggest medical practice supply specialists, with over ten years’ experience, their unrivalled buying power makes them uniquely positioned to offer the most up-to-date, innovative purchasing solutions from the world’s leading manufacturers and suppliers. Maximising the profitability of their membership through a holistic range of supply and support services… from pharmaceuticals to medical equipment, from office stationery to free training events.
Despite this level of success, independent research had found that their brand lacked the recognition and cut-through expected from a market-leading organisation, membership communications were piecemeal and inconsistent and their key e-commerce site was underperforming. It was clear something needed to be done. Enter Guerilla.
Meetings with the PSUK team allowed us to identify and prioritise key areas where we could make the most impact, beginning with refreshing and repositioning the underperforming brand, redesigning the identity, expressing their vision, defining values and personality around a powerful new concept, “your practice… made perfect”.
A new integrated e-commerce website was key to the success of the rebrand, allowing PSUK to communicate their offer to potential customers as well as secure members areas with multiple access levels. PSUK can now count over 70% of all UK dispensing practices as members, with the new website taking in excess of £600,000.00 in orders every month at the time of writing.
