Port of Tyne is one of the leading deep-sea ports in the UK, and a vital trading gateway connecting the North East to the worldwide markets. Yearly, the Port exhibits at Multimodal, the UK’s largest logistics exhibition in Birmingham. It encompasses exhibit stands, seminar sessions and networking events and claims to be an ‘unrivalled community networking’ resource.
Port of Tyne asked us to create a new exhibition stand to demonstrate the great capabilities of the Port and service offering for prospective customers. The stand needed to be informative, eye-catching and memorable to stand out at the exhibition.
We designed an eye-catching 3 panel wall with colourful graphics illustrating the port and its position on the map. The map demonstrated the efficiency and benefits of using the port with the slogan ‘Save Miles, Save Time, Save Money, Reduce Co2’ – showing consideration for the environment. We also produced animated graphics to display on a TV screen at the stand, with key information like haulier turnaround time, AEO status and facts on CO2 emissions.
The result was an impactful and informative stand which stood out amongst competitors for its environmentally considered approach and bright graphics. The animations worked well to draw people’s attention and deliver key messages for the brand. Our client was so pleased that they have already said they are looking forward to working with us on a new stand for next year’s exhibition.
