Port of Tyne is one of the leading deep-sea ports in the UK, and a vital trading gateway connecting the North East to the worldwide markets. Yearly, the Port exhibits at Multimodal, the UK’s largest logistics exhibition in Birmingham.
We were asked to create a new exhibition stand to raise awareness of the Port and service offering for prospective customers. The stand was to be a considerable investment for the Port which needed to be as experiential as it was informative.
The Port has a distinctive blue gantry crane that sits high in the sky with ‘PORT OF TYNE’ written on its side – this crane became the main arch that overhangs the exhibition. The main focal point of the exhibition stand was stacked steel containers which also acted as a storage solution. On three of the corners, we designed large backlit graphic boxes that for future use can be redesigned. Impactful & value for money!
The result was an impressive, incredibly vibrant stand, disruptive amongst competitors and with the Port of Tyne brand and message in clear focus. Our client loves it so much the stand has exhibited at several events and trade shows since, enabling us to provide something with long-lasting benefits and usability.
“We were over the moon with the stand Guerilla designed from us, from conception to execution. It really captured the essence of our modern forward think port, and we got some impressive compliments from visitors to our stand during the Multimodal event!”
