Product groups have been visually categorised in logical, colour-coded ranges and sub-ranges, clearly signposting key product features benefits to ensure that the customer experience is as straightforward and hassle free as possible.
That, of course, is all well and good, but as with so many things – the devil is in the detail. Pharmaceutical packaging in the UK is subject to a strict regulatory approval process that can be time-consuming and is closely monitored, so all of our pack artwork had to be accurate enough to guarantee compliance with the relevant industry bodies – so it was vital that our checks, proofing and sign-off procedures were both robust and relentlessly enforced.