We’ve worked with pharmacy retail and wholesale giant The PHOENIX Group for quite a while, most recently on the successful rollout of their European own label ‘LIVSANE’ branding and packaging. So when UK based PHOENIX company Numark decided now was the time to refresh their own label packaging range, we were ready and waiting.
We couldn’t focus on Numark purely in isolation. Our challenge was to bring a degree of continuity to the entire Group’s packaging, whilst still making it specific and relevant to an exclusively UK based audience. Pharmaceutical packaging in the UK is subject to a strict regulatory approval process, so all of our pack artwork had to be accurate enough to guarantee compliance with the relevant industry bodies.
We worked closely with the team at Numark to audit and review the extensive range of over 300 own label packs, identifying and establishing a clear and consistent set of packaging guidelines. A big part of our responsibility in a project of this nature was to oversee production and overcome its challenges – taking into account checks, proofing, sign-off procedures, volume, lead times and liaising with multiple print houses.
It is this combination of good design, attention to detail and rigour that ensures that the Numark packaging is building on the PHOENIX private label brand reputation. This exciting private label product range has been vastly extended across all OTC categories and sales have increased substantially via online and over 3,000 Numark pharmacies located throughout the UK.
“Guerilla are extremely easy to work with, they consistently deliver a high standard of artwork for the Numark brand, they are friendly, professional and above all excellent at what they do.”
