As part of PHOENIX UK’s growth strategy, they decided to become a nationwide ‘Dispensing Appliance Contractor’. The acquisition of a DAC License would enable them to enter a new market channel estimated to be worth in the region of £480 million.
Following the news of PHOENIX UK’s new DAC company direction, we were asked to create a new brand, visual identity and holistic marketing strategy, to enable the company to be positioned as a competitive and significant player in the UK within three years from launch. An ambitious KPI.
We created the NuCare brand, defining the brand proposition, vision, values and a personality with a clear tone of voice. Bringing it to life across a series of tangible customer-focused marketing materials including print and a brand spanking new website! Every essence of our communication dialled up the credibility and authority that the niche NuCare audience needed in order to trust this new player in the game.
The NuCare brand is now the UK’s leading registered Dispensing Appliance Contractor, working in partnership with pharmacists, dispensing doctors and nurses to support them in the supply of incontinence, ostomy, wound care, compression therapy and medical device services and products. It is fantastic to see that another of our healthcare and pharmacy brand creations has gone on to become a market-leading force.
