Network Rail - Brand Identity

A “track” record in delivering exceptional work!

Network Rail own and operate the railway infrastructure in England, Wales and Scotland on behalf of the Nation. That’s no small feat covering 20,000 miles of track, 30,000 bridges, thousands of tunnels, signals, level crossings. If that wasn’t enough, they also manage 20 of the largest stations in the UK, along with all of their time-tabling.

Interesting Challenge…

​We were tasked with creating a range of internal and external targeted communication campaigns for the year. From internal communication launching new key strategies, to national campaigns addressing some major issues that Network Rail faced – there was A LOT of work to do.

National tripping campaign

Clear Thinking…

We developed a range of simple yet versatile campaigns to drive awareness of injuries caused in stations and on the tracks. One focussing on the use of onomatopoeic language, encouraging passengers to ‘hear’ the sounds of an accident in their heads. Another more hard-hitting. Internally, we also worked on a series of corporate strategy documents, taking text-heavy content and transforming it into something far more visual and inspired to achieve stakeholder buy-in.

Real Results…

Each of the large projects that we were lucky enough to provide the lead in were closely evaluated and generated their own positive and specific results. The significant result for us was being given the chance to continue working with Network Rail all over again for the next year on a wide range of internal and external communication projects!

“We are very impressed with the improvements to the layout. Our consultees were also very happy with the design, graphics and content.”

Safety brochure

Spreads

Photoshoot

Trespassing campaign

Data protection branding

National railway upgrade campaign

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