The Million Hour Challenge was conceived by Ian Prosser, Chief Inspector of Railways and aims to bring together the rail industry, volunteering one million hours for Samaritans between April 2019 and March 2024.
“We want to bring about a rail industry culture where it is normal to keep an eye out for colleagues and ask about their wellbeing. We want an open culture of support and caring – for it to be part of our DNA.”– Ian Prosser, Chief Inspector of Railways
Research has also demonstrated that people who volunteer through work are happier, healthier and more engaged with their employer. Those who volunteer experience greater mental and physical health, gain confidence, new skills and a more balanced lifestyle.
That’s a very compelling story to tell, but where and how do you even begin to tell it?
Although the partnership between Network Rail and Samaritans is long-standing, neither had the inhouse expertise of planning, designing and executing a campaign of this scale so the duo needed an agency to come in and lead the initiative, taking all points of view into consideration in order to provide a considered and holistic output that would ultimately deliver.