Manx National Heritage is the Isle of Mans primary heritage agency. Manx manages and maintains a huge proportion of the Island’s coastline, landscape, artwork, museum collections, archives…all in trust for the nation. We have worked with Manx National Heritage for a number of years now and the time came to take a look at their website.
It was our task to produce a new website that would allow users to buy, donate and find exactly what they’re looking for quickly and efficiently – putting Manx National Heritage at the forefront of their industry. Our challenge was to take the wealth of information that needed a home on the new site, deconstruct it and present it in a way that would be useful for the user.
It was imperative the design showcased the Isle of Man as a beautiful destination but it also had a very important job in being seen as the ‘hub’ of all information for those planning a visit, so ease of navigation was essential. We created a modern and slick website which perfectly balances finesse and functionality. From big, bold and engaging imagery to seamless plugin integrations, the Manx National Heritage site has become a benchmark in its industry.
Since the launch of the new website there has been a considerable increase in website visitors, with other performance metrics such as bounce rates and time spent on the website also improving. Since the website went live, we’ve been continually working with Manx National Heritage to help them improve their organic search rankings through search engine optimisation and have recently integrated a fully functioning booking system that will help them operate more efficiently after the coronavirus pandemic.
“Guerilla understood our brief from the start and delivered a website which is beautifully designed and easy to use. The new site is very different to the old one and is completely interactive making it possible for visitors to plan their entire trip before arriving. We've really enjoyed working with Guerilla on this project and we're delighted with the new live site.”
