The Lakes Distillery - Stand Design

An exhibition worth raising a glass to!

​The Lakes Distillery is the largest whiskey distillery in England, manufacturing spirits and liqueurs from its award-winning distillery in Braithwaite Cumbria. The company prides itself on quality, using only the finest of ingredients.

Interesting Challenge…

​With a distillery as proud as this, it was only right to secure a top spot at IMBIBE Live, the UK’s leading on-trade licensed drinks expo to show off their impeccable products. The real challenge was for the stand design to lend itself to both the bright, colourful and ‘fun’ style of the vodka, gin and liqueur ranges, as well as the high-end, refined whiskey offering.

View of mountains over a calm lake with sunlight shining over the water from one edge and clouds covering the mountain tops. Taken over Bassenthwaite Lake towards Skiddaw and in the Lake District.

Video of Imbibe event

Clear Thinking…

​The final design incorporated the slate and wood themes from the distillery and surrounding areas of the Lake District onto the stand. The dark tones and rich textures created a sleek and sophisticated stand; with the dark greys complementing both of the company’s brand styles. As well as a fully bespoke working bar, we commissioned bespoke up-lit shelves for the products to really draw attention and make waves amongst their competition.

Real Results…

The Lakes Distillery was able to really position themselves as a major player at IMBIBE, conveying the company’s care for high-quality, whilst paying homage to the distillery site in the Lake District, a key USP for the brand. The Lakes Distillery has recently been identified as one of the London Stock Exchange Group’s ‘1000 Companies to Inspire Britain’ in 2020. Now that’s worth a toast or two!

The Lakes Distillery exhibition stand before opening at IMBIBE Olympia London

Completed build

Cocktail making at busy Lakes Distillery exhibition stand at IMBIBE Olympia London

The show begins...

“The team at Guerilla went well above and beyond to really grasp the DNA of our business and vision whilst dealing with many creative opinions from us. Their creativity, depth of understanding of our brand and flexibility has been integral to translating our brandscape in a remote environment, understanding the on-trade audience whilst capturing the ethos of The Distillery in the middle of Olympia London.”
Newcastle International Airport-The Lakes

International airport welcome display

The Lakes Distillery blended whiskey range displayed on exhibition stand at IMBIBE Olympia London

Imbibe event

Exhibition stand with The Lakes Distillery gin range on display

Anyone for a gin & tonic?

“The Lakes Distillery stand looked great and it worked incredibly well. Guerilla clearly understand the drinks trade… I’d happily recommend them to our clients.”
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