Global brands Flymo and GARDENA are part of the Husqvarna Group, and two of the leading high-quality garden tools brand in Europe. This year, they joined forces to create a stunning combined exhibit at Glee, the UK’s leading garden and outdoor living trade show.
Glee brings together the whole of the gardening industry under one roof, showcasing the most exciting brands, innovative products and inspiring garden retail insights. Our challenge was to create an interactive and engaging brand space with standout and impact that presented both Flymo and GARDENA brands as head and shoulders above their closest competitors.
Our objective was to showcase the new product ranges for the coming year – including a focus on sustainability with the new GARDENA EcoLine range, the very latest in robot mower technology and the innovative new Flymo ‘Power for All’ range of cordless products powered by a single battery – in an open space that invited people in and encouraged interaction with the products and the sales team.
Thanks to our impactful designs and bold infographics, both Flymo and GARDENA were able to transform their allotted spot on the floor plan into a truly experiential space for visitors to immerse themselves in. As a result, both brands have secured a prime position as a lead exhibitor for next year’s event.
