Gardena - GLEE Exhibition

Same but different!

Part of the ​Husqvarna Group​, GARDENA is the leading brand for high-quality garden tools in Europe and represented in more than 80 countries all over the world. Our job was to bring a brand of such global reach, with values of well-being, recreation, and fun into just 1 place… the NEC ​GLEE Exhibition​. Garden care is GLEE’s most thriving area, opening its event to over 7,000 key decision-makers, buyers and trendsetters.

Interesting Challenge…

​GARDENA exhibit at the NEC every year, but that in itself was the challenge. We needed to produce a series of impactful and engaging exhibition materials that would give their brand a real ‘wow’ factor. The same as last year, but different.​ Due to exhibition stand allocations, GARDENA is positioned slap bang in the middle of all it’s competitors so the creative really had to work hard to achieve standout.

GLEE exhibition

Timeline wall

Gardena at GLEE

Initial design concepts

Clear Thinking…

​The objectives were to showcase GARDENA’s new product ranges for the year ahead, clearly conveying the benefits and points of difference, as well as promoting the launch of their UK Ambassador Programme. We proposed a series of disruptive exhibition wall panels that blended the narrative of GARDENA’s expertise and heritage in the garden sector with modernity and passion for life. The creative features global key visuals to align with the overall brand image but with a simplified and tailored approach to the GLEE exhibition.

Real Results…

As garden retailing continues to thrive, with double-digit year-on-year growth, the future of the garden care industry continues to look bright. Thanks to our disruptive designs and innovative infographics run throughout the exhibition hall and entrance foyer, GARDENA has been able to transform their allotted spot on the floor plan into a truly experiential space for visitors to immerse themselves in. As a result, GARDENA has secured a prime position as a lead exhibitor for next year.

Gardena brand logo

Header panel

Magazine advert

Gardena at GLEE exhibition

GARDENA combi exhibition system

Pop up exhibition stands

Gardena at GLEE

Exhibition tower

Gardena in Tesco stores.

Point of sale pallet wrap

50 year timeline design

Working robotic stand

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