The Background…

In 2023 Guerilla was appointed as the strategic communications partner for the European Directorate for the Quality of Medicines & Healthcare (EDQM). EDQM protects public health through the development, implementation and monitoring of quality standards for medicines and their safe use.

It is one of the main administrative entities of the Council of Europe and its standards are recognised as scientific benchmarks world-wide. 2024 was a busy year with the EDQM celebrating its 60th anniversary throughout the year with high profile events including the 60th Anniversary Conference at the Council of Europe headquarters, Palais de l’Europe.

 

Interesting Challenge…

For EDQM’s 60th Anniversary, we worked closely with their Communications Team to develop a strategic communications approach that would highlight the organisation’s remarkable six-decade legacy and its global contributions to public health.  A core focus involved designing communication materials that would resonate with a diverse, high-profile audience, emphasising EDQM’s role in advancing health standards.

Key initiatives included supporting the delivery of multi-channel communications for high-profile events, such as the 60th Anniversary Conference. These efforts were designed to showcase EDQM’s pivotal role in fostering collaboration, driving innovation, and reaffirming their enduring commitment to public health excellence.

 

EDQM 60th anniversary banner
EDQM 60th anniversary pelouse banner
EDQM 60th anniversary conference powerpoint

The Strategy…

he strategy involved designing a distinctive and unified visual identity for the year-long anniversary communications, alongside a dedicated sub-brand for the 60th Anniversary Conference. Each identity was carefully crafted to celebrate EDQM’s legacy and highlight its future-focused role in advancing public health.

The integrated strategy spanned an extensive range of media, including bespoke large-format designs for outdoor use, branded exhibition installations, and materials for key public events such as the EDQM Open Day and Europe Day.

Together with EDQM, we helped design a comprehensive social media campaign featuring tailored visuals and engagement tactics to maximise reach and engagement. Additional deliverables included interactive exhibition designs for the conference, as well as animations and presentations that communicated the key themes of the anniversary.

Real Results…

Featuring the hashtag #EDQM60, the strategy for EDQM’s 60th anniversary yielded significant engagement and visibility across multiple media channels. The 60th Anniversary Conference, held at the Palais de l’Europe in Strasbourg attracted approximately 450 attendees, including high-profile figures from national authorities, international organisations, industry, academia, and associations representing professionals, patients, donors, and consumers.

A key feature of the conference was twenty-five panel historical timeline exhibition stand which clearly charted the significant milestones and achievements of the EDQM. A social media campaign successfully amplified the event’s reach, encouraging active participation and discussion among stakeholders and the public.

EDQM 60th anniversary poster
EDQM 60th anniversary merch
EDQM 60th anniversary exhibition stand
“We are excited to embark on this journey with Guerilla. Their proven expertise in healthcare communications perfectly supports us in our mission to protect public health in Europe and beyond.”
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