Guerilla designed and launched a dynamic brand identity programme rolled out across all off and online communications
East Durham College is one of the top performing colleges in the north east of England, operating across three campuses, as well as providing work force development within individual workplaces across the region.
Following a successful pitch process, the team at Guerilla were appointed to undertake a brand repositioning exercise as part of a much larger programme of growth and development that included the building of an exciting, new, purpose-built, £36 million campus on the outskirts of Peterlee, County Durham.
To usher in this exciting new era in the College’s history, we designed and launched a dynamic brand identity programme, creating a distinctive, linked typographic marque around the acronym EDC which not only stood for “East Durham College” but also represented their new brand promise… “Educating. Developing. Caring”.
The new identity was rolled out across all off and online communications as well as being incorporated into the exterior and interiors of the new campus building.