Dentist Direct - Launch Campaign

A disruptive launch for a new dental co!

Ambitious new dentistry company, Dentist Direct is passionate about putting patients at ease, making the dental experience as easy as possible by using new technologies and through providing more convenient appointment slots including weekends. When opening their first practice, they approached us to create an integrated advertising campaign to drive enquiries and awareness.

Interesting challenge…

Dentist Direct didn’t just want the success of a standard practice. They wanted to really break the boundaries with a marketing campaign, producing something very different and disruptive to what is usually expected by the industry and by the public.

Core campaign idea

Dentist Direct website on iPad


Clear thinking…

We started with the universal truth that people don’t like going to the dentist. It won’t surprise anyone to know that four out of five people admit to having some level of anxiety about going to the dentist. By using stark, clinical photography, our creative team dramatised that feeling of dental anxiety and then resolved it with bold, uncompromising headlines to really dial up Dentist Direct’s USP of an improved experience which shouldn’t be feared.

Real results…

Since launching their first practice, Dentist Direct has gone from strength to strength, opening several practices, redefining the world of dentistry with smarter methods and helping to combat one of society’s greatest fears. As well as the extension in Dubai, the firm is finalising a deal that will see it expand massively in the UK. Now that’s something worth smiling about!

“When the team at Guerilla presented their ideas to us we were blown away and knew that we had to run the campaign. We can’t wait to see the results in Colchester and with a new practice planned in Milton Keynes for later in the year we can't wait to roll this out as we grow.”

60 x 40 poster

Window poster



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