Cintra is a rapidly growing company with clients in both the public and private sectors throughout the UK and EU. Their recent growth had created the need to restructure the company and with an influx of new starter employees, there was also the danger that the internal knowledge of the brand and their values would be diluted and eventually lost.
Our team therefore suggested our tried and tested 360-brand value exercise, which was designed to engage with a good cross section of employees, management team, customers and suppliers. Over the period of two weeks we informally interviewed our respondents and received candid and invaluable feedback concerning the Cintra business and brand, including insights about the culture, personality and values. An important and additional benefit of the exercise was that our interviewees were excited to be consulted and engaged about the developments, meaning they were glad to help and feel that they can help shape the future of the Cintra brand and business.
The next task was to collate all of the feedback we had received and start to identify any common themes which we could group together in order to help to forge a creative brief, ensuring that our brand solution would be clearly thought through whilst offering integrity and originality. Following a presentation to the Cintra board, we then set about creating and consolidating the Cintra brand platform, including their values and personality.