The Bh2 Bournemouth leisure complex is said to be the “most exciting” development of its kind in Bournemouth for over a decade. Inundated with restaurants and entertainment options for the young and trendy, having the right logo & website was essential to keep Bh2 as the “in” place for locals and out-of-towners!
Following our success across a range of entertainment centres and retail spaces within the Savills management portfolio, Bh2 approached us, asking us to design and develop a brand identity, seasonal campaigns and responsive website. We provided a dynamic and energetic brand that would easily be adapted to promote each area of the multi-use complex.
The leisure complex’s reputation as “the place to be” was the defining moment in our concept creation, and where the reference to the complex’s postcode “Bh2” was born. Accompanied with a bright, bold and fun aesthetic across the logo and advertising collateral, we brought the destination to life.
Since the launch of their new brand identity and website, Bh2 has well and truly been put on the map as a destination. Securing significant investment, Bh2 is now worth well over £50m. Seasonal campaigns have ensured that each area of the complex has benefited from increased exposure generated through traditional and digital media.
“We couldn’t be happier with the work Guerilla have created. Their high-quality design and has captured the brand and matched our brief perfectly. Communication was slick throughout the whole process and Guerilla were extremely easy to work with, making our vision into a reality better than we could have ever expected.”
