The Nursery at Berwick Children’s Centre provides Full Day Care for children from six months up to five years with all year provision. The Children’s Centre is operated by Northumberland County Council, who put in place a plan to make the nursery facility a self financing, independent business.
This raised several challenges, not least of which was the limited awareness of the Nursery provision and confusion about what it could offer parents and carers. We also found that there was significant confusion surrounding the name of the nursery – with most simple referring to it as “the nursery at Berwick Children’s Centre”.