An essential element of any building project, building regulation is often viewed by developers as a necessary evil – with failure to comply with complex regulations meaning costly changes to building projects – putting them over deadline and over budget.
So instead of talking to builders and site managers at the end of the process, Assure Building Control wanted to talk to architects and developers from the beginning, working in partnership to add value by removing risk at planning stage, saving time and money.
To help achieve this, we carried out a complete rebrand, repositioning them in a more consultancy-led role with a totally new communications strategy that has allowed them to expand in to larger commercial projects. The minimalist new brand communicates the unique Assure offer with clarity, simplicity and confidence… to quote world renowned Industrial Designer, Dieter Ramms, “less, but better”.
