Leading Pharmaceutical & Healthcare Marketing Agency

When Guerilla came into being in 2002 we didn’t set out to be one of the leading healthcare marketing agencies. But over the years as we’ve delivered successful projects for some of the most respected names in the sector, we’ve brought some clear thinking to what is undoubtedly a competitive and challenging industry.

And, yes, we’re proving our worth with real results.

We’ve delivered both domestically and internationally, providing everything from store design to public relations, brand creation to advertising. Our pharmaceutical and healthcare marketing work is distinct and different for every client. No two projects look the same.

But one thing always remains the same: every client has a firm eye on measurable success.

Keeping things simple

The marketing of pharmaceuticals and healthcare brands and products can seem like a complex business . . . and it is! It’s important, though, to remember that the purchasing drivers remain the same.

At Guerilla, we take the time to learn what makes your customers tick and how your brand communications can work harder for you. More often than not that means making things easy to understand.

Whether it’s interpreting clinical data within marketing materials or shaping a creative strategy within the framework of industry compliance, our experience and understanding of the sector saves you valuable time and resources.


Devising a new brand and marketing strategy from the ground up presents us with an opportunity to get under the skin of an organisation. We love to find out what makes them tick and how we can help shape their brand identity that will help them shine to their customers.

In the case of The PHOENIX Group we were briefed to create a single, unified European pharmacy brand that would unite all of their existing pharmacies under one European “Superbrand”.

Language barriers, international trademarks and a healthy dose of mythology: that’s the kind of challenge we love.

Click on the case study to find out more.

“We were looking for an agency that focuses on speed, creativity and results orientation, like us. Guerilla certainly succeeded in all three areas and made sure the project was kept on track from the naming rights through to the finished guidelines. Thanks to this innovative approach, BENU is already the market leader in continental Europe. We are extremely proud of this achievement.”

Ready to take your pharmaceutical and healthcare brand to the next level?

Are you looking to establish a brand strategy that will make a measurable difference to your bottom line? Do you need a cohesive marketing plan delivered by a communications team with experience in the healthcare and pharmaceuticals space? Or are you looking for ongoing advertising and environments support to raise your profile with businesses or consumers?

Let’s get started with a conversation. Call us on 0191 261 9799 or email us enquiries@guerilla.co.uk.

We can help

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