When it comes to advertising, well… our slogan says it all! (Clear thinking, real results.)
Advertising comes in many formats and can be distributed across various different media channels. The real challenge is understanding exactly who your target audience is and then identifying the best way to reach them in the most effective way.
The good thing is we are the kings (and queens) in getting the right message, in the right place, at the right time, to the right people, whilst making sure you get the most bang for your buck!
It doesn’t matter if your campaign plan is already written or you’re knee-deep in drafts, we’re experts in finding the big idea and can cut through the clutter to give you a clear- and thought-out strategy, executed across the best channels to boost your business.
And the results? We only deal in the real stuff*.
(*The stuff that makes an impact and changes behaviours).
OUR APPROACH TO ADVERTISING
Although we tailor each and every advertising campaign specific to your requirements, there is a tried and tested process that we utilise to make it a success. You can find out more below…
STRATEGY & PLANNING: Our research and strategy team will work closely together to build an understanding not only of your audience and sector, but also the cultural conversation that will help us to build the perfect strategy whilst highlighting the most prominent media channels for each campaign.
CREATIVE: Once the strategy is defined, our industry-leading team of creatives will start bringing it to life, ensuring the messaging and layout is optimised for each media channel whilst remaining 100% on brand.
LAUNCH: Whether we’re handling the launch or it’s something that you do internally, either way it’s still an exciting part of the process as we start to get exposure and traction.
MANAGEMENT: To get the maximum ROI it is important to always be tweaking your campaign, making sure that your budget is allocated efficiently to the areas which are performing the best. If we’re handling the management of your campaign, we’ll provide interim reporting so that you’re fully in the loop.
Check out some of our advertising work below…