The summer heat and summer marketing don’t seem to mix, or do they? The summer holidays are now upon us and with temperatures at a record high in the UK and Europe this week, people are increasingly taking more time off work as some business seems to go “on hold” until the autumn months kick back in.
The good news is that summer opportunities do exist for entertaining, nurturing, and strengthening connections with your audiences throughout the funnel, as well as helping you test and refine your approach to finish out the year strong.
Playing on a specific celebration or event can increase business as people are more likely to purchase a product or service if it directly applies to something coming up in the immediate future, and the weather is no exception.
Weather influences our mood, eating habits, choice of clothes, going out or staying in and unsurprisingly our purchase decisions. Understanding weather as a factor influencing consumer behaviour is the first step towards designing weather-based marketing campaigns.
