We’ve been working with long-time friends of Guerilla, Seaward and their medical brand Rigel, on developing a range of off and online marketing collateral that will protect and reinforce their market-leading status in the electrical safety testing sector with renewed clarity, confidence and feeling.
Guerilla Creative Director, Geoff Foots explains, “This builds directly on the major branding work we carried out in 2016 and it clearly differentiates the Seaward brand while encouraging customers to form a more meaningful relationship. We’re concentrating on the fact that they’re genuinely about people, not just selling some of the most advanced electrical safety testing products on the market.
Maybe its because it’s such a familiar part of our lives, but we tend not to give much thought to how much our we depend on electricity and often overlook the hazards it can pose when we fail to treat it with respect.
Other brands in the sector tend to be very transactional in their communications. We wanted to create an emotional bond with our audience – giving electrical safety devices like PAT testers an emotive charge (pun intended), might sound odd – but Seaward products allow people everywhere to use electrical devices safely – at work, on the move, in hospitals, in schools and in the home.
They’re literally making the world a safer place, protecting countless lives, countless times. Every. Single. Day. And that’s an emotive subject.”
The full story of our work with Seaward will be published on this site soon – so watch this space!