When creating a new brand marque, designers will instinctively create different lock-ups or configurations of the logo in order to make sure that the new logo will work perfectly in landscape or portrait formats and at small or large scale. Historically this has its roots with print based mediums in mind… but what about digital?
In 2018, the use of mobile devices such as smart phones and tablets to view online content overtook desktop machines for the first time, and with an estimated 4 billion regular internet users – brands are beginning to take steps to ensure that their logos appear perfect every time, regardless of screen size or resolution.
Enter the ‘Responsive logo’.
We’ve all heard about responsive website, but how about responsive logos? In a digital world where the screens we interact with on a daily basis come in all shapes and sizes, simply scaling a site up or down to fit just doesn’t cut it – and same rule apply to logos.