Our Managing Director James shares his thoughts.
A minority of companies have substantially added to their equity value this year despite the human and economic devastation caused by the coronavirus pandemic. Our role as a marketing agency is not only to support our clients plans today, it’s also to support help our customers to create marketing strategies that anticipate, predict and embrace future trends. Unfortunately, most of us don’t have a crystal ball, but what we do have is the ability to carefully analyse consumer research, and of course, there’s always the old skill of using ’the force’ to sense the moment and feel our way out of the darkness and into the future. Sometimes you cannot rely solely on an algorithm to gauge your customers’ needs, wants or desires, and as history has proven conclusively that people’s frustrations, joy, hope and anger can easily change the psyche of an entire Nation virtually overnight.
We can already see a new social trend emerging with the rise of TikTok, showcasing just how ‘generation Z’ are embracing the new normal and making the best of their opportunities. Talking of future opportunities there are a number of questions that we should consider in order to help us predict future trends.