We’re proud to reveal the new brand platform and visual identity for ‘Hold My Smile’ a totally game-changing service that aims to make orthodontic retention effortless, proactive, and digital-first.
Created in collaboration with 3Dental and orthodontic specialist Dr Matthew Clare, ‘Hold My Smile’ tackles a long-standing issue in orthodontics, post-treatment tooth movement. Orthodontic Dentists and Patients all invest time and money into creating their smiles, but too often only to find result of shifting teeth due to several reasons including lost, or damaged retainers. This brand offers a proactive and smarter solution.
Using AI-powered technology and smartphone scanning, Hold My Smile monitors subtle tooth movement, alerting patients and clinicians before issues arise. With a subscription-based service user will get tailored support, from retainer replacements to corrective aligners, all managed digitally through an intuitive portal. For dental professionals and practice owners, ‘Hold My Smile’ offers reduced chair time, and achieves a better patient experience.
Our team were determined to create a brand identity that blends innovation and professionalism with warmth and approachability. The marque evokes the curve of a smile, supported by a calm colour palette of navy and lavender. Typography and iconography are clean, structured, and digitally optimised.
The tone of voice is also reassuring, expert and patient-first, reflecting the brand’s mission; to help people keep their smiles for life. We are excited to bring this forward-thinking brand to life, a brand that is poised to reshape orthodontic aftercare across the UK, and beyond.