We are delighted to announce that Guerilla have won a pitch to develop an integrated campaign designed to communicate the benefits that the National Railway, Upgrade Plan investment is bringing to passengers. Our agency was selected following the successful pitch of creative concepts and original campaign solutions to meet the Network Rail brief.
Following award of the contract, we are looking forward to creating a thought-provoking campaign centred around a ‘passenger first’ mentality to place greater emphasis on the brand’s high level of customer service focus.
The 2019 campaign will build on the understanding and awareness of Railway Upgrade Plan campaign 2018 by increasing passenger awareness and understanding of Network Rail’s objectives and goals. In addition, the campaign will aim to convey the key benefits of the new plan and investment; including increased train availability, more seats and a greater reliability of service.
Creative director, Geoff Foots said: “We’ve worked with Network Rail for quite a few years now on a wide range of projects, and it’s really gratifying to be taking the lead in such a high profile national campaign.”
