This month we’ve been busy immersing ourselves in a variety of exciting client projects, and as the month draws to a close here’s a flavour of what we have been up to.
Launching the new FiberLean brand:
The launch of global MFC leader FiberLean Technologies new brand strategy was a huge success, with the targeted LinkedIn campaign achieving a reach of over 45,000 viewers. Plus, we couldn’t be happier with the level of overall coverage received, including Prolific North and Bdaily news. Most importantly our client was over the moon with the results and gave us some great feedback… “We needed an experienced marketing partner who could understand the intricacies of our business and market and deliver a highly strategic and all-encompassing branding solution on a global level. Guerilla has created a unique game-changing brand platform that is transforming our internal culture and external awareness, positioning FiberLean as the global MFC market leader.” Frederic Neves, Technical Sales Manager & Digital Marketing Manager
Creative Careers week:
We were delighted to present our interactive strategic brand workshop at the Creative Careers week for the University of Newcastle upon Tyne. The attendees excelled during a range of tasks and including creative challenges. We incorporated real-life client scenarios; thrown at them by our very own James Allen and Gary Pickering. We know the importance of staying up to date with the latest trends and incorporating them into marketing fundamentals. We were thrilled to share our knowledge and best marketing campaigns with the students. The workshop drew a full room of enthusiastic students, and the feedback we received was overwhelmingly positive. We can’t wait to host our next workshop!
Husqvarna own some of the world’s leading brands including Flymo, GARDENA and Universal. For several years, we have been working closely with the team designing advertising campaigns, producing event branding, and designing their training and Point if sale materials. March turned out to be busy with the welcome arrival of Rebecca Young, who put us to work producing the training materials and point of sale materials for GARDENA and Flymo in their retail stockists. We were also thrilled to help Husqvarna with their green fingers raffle, to raise money to help Children who spend time in hospices around the UK.
Creative framework appointment:
As a former Northumbria University Fashion & Communication student, new starter Emily was excited to find out that we have successfully been appointed on to the University of Northumbria’s creative framework. We are really looking forward to helping the team at Northumbria University with their marketing objectives for 2023/24.
At Guerilla Communications, we are a full-service brand communications agency that thrives on creating real results for our clients. We are adaptable, innovative thinkers who take pride in working across various sectors. If you are interested in finding our more and what we can do for you, please get in touch.