With a growing reputation and healthy track record in international pharmacy and healthcare markets, it was still a bit of a surprise to receive a request for support from AMTS Apotheke owners Dr. Mark Hickery and Dr. Sabrina Schröder-Hickery.
After looking into several agencies Mark, whose pharmacies are based in Bochum, Germany, decided to brief the experienced Guerilla team on a brand refresh and two multi-channel campaigns.
Mark commented “We chose Guerilla based on the reference portfolio presented on their website, when we compared them to other companies offering the same value proposition, the projects that they had delivered appealed to us from the clarity of the design and cleverness of the marketing. Moreover, we chose Guerilla as they had worked previously within the healthcare sector and importantly for us, with other international pharmacies.
Our experience in developing our new campaign and branding together was very positive from start to finish. In discussions, our ideas and wishes were heard, and their interpretation skilfully and effectively implemented into our marketing strategy making the whole process very smooth. Our meetings together were always focused, constructive, and very professional such that the delivery of the final deliverables took far less time than we had imagined. Our initial concerns that they were a UK-based company working on a German project were quickly dispelled as a native speaking translator with brand expertise was brought on board.
We are extremely pleased with the deliverables, which will be rolled out across different media platforms, both digital and analogue, and are in no doubt that the ROI will be quickly realised. Importantly, since we are a small business, the costs were kept within a reasonable framework and to budget. We genuinely recommend that you make contact with Guerilla if you are considering launching a new campaign and are looking to enhance your brand value”.
Now that the brand refresh and campaigns have been created and developed, the team is working hard on the execution strategy, which will see the core campaign messages carried across a range of media.
Geoff Foots, Creative Director commented “Working with Amts Apotheke has been a really positive experience all round. Although Mark and Sabrina had a well thought through idea of what they wanted to achieve, they were really receptive to our suggestions and I think it’s fair to say that the scope and objectives of the project were explored and developed in a spirit of genuine partnership. As a result we’ve ended up with a body of work that everyone is happy with and feels very proud of”.