Guerilla host social media course

Social media is an integral part of our lives, taking over from broadcast and printed media as the primary source for news, entertainment and connectivity, so we are delighted to host the IPAs ‘Social Media for Design & Advertising’ course this week.

If brands are to use social media successfully, they need to listen, understand and adapt, because social media is always on user’s terms. So what better way of quickly discovering that social media is much more than Instagram posts and videos on a newsfeed.


Delegates from IPA member agencies across the North East were challenged to explore the creative opportunities that are out there and see what’s possible and what’s not, as well as understand what works and what doesn’t.

Bo Hellberg, Regional Creative Director Europe at Dyson, delivered a very engaging course, where attendees found lots of opportunities to learn and explore creative ideas and get valuable feedback.

Sara Assumani, (IPA Membership & PD Courses Executive) commented

“Thanks so much for the food and hospitality yesterday! Everything was delicious and the course was brilliant!” Needless to say Sara and the IPA are welcome back to Guerilla, anytime.

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