Picker picks Guerilla to make an impact.
Picker Europe is an international charity working across social and health care. Established in 2000, the organisation continues to have a significant global impact in the field of person and family centred care. Using patient experience of health care to identify priorities in delivering the highest care quality they measure experiences to uncover incidences of excellent and poor health care delivery. Picker work across health and social care systems to support organisations to improve the quality of patient care.
Following a pitch last year, Guerilla was appointed to design and manage the production of the Picker 2017/18 Impact Report.
Alongside the Annual Report this important document acts as a key marketing tool and also informs Charity’s stakeholders of activities, demonstrates value, drives engagement with work and person-centred care. Key drivers in the decision to use Guerilla was the robust project management process and new creative touches. Previous work was also demonstrated that the team can really get behind our clients’ brands and offer a fresh take on them.
Working closely with Picker’s marketing function, Guerilla designed and developed the new brochure, truly getting behind the brand. The challenge here was to ensure that Picker’s brand guidelines were adhered to whilst still delivering to offer a fresh take on it.
