Blog Archives - Guerilla Communications

Pharmacutical Brand Communication Trends & What To Expect in 2022

02.03.2022

Pharma advertising spending in 2020 sat at £4.9 billion pounds but recent projections for the healthcare and pharmaceutical industry highlight that advertising spend will have surpassed a mammoth £8.1 billion pounds in 2021.

How dating apps are swiping it right with their creative strategies…

26.11.2021

From swiping left to right, online dating has become one of the most prolific categories of mobile apps in today’s world. Despite the growing popularity for dating apps, about 90% of online dating startups fail as they tend to overlook marketing strategies. This shows that marketing strategy is important in showing your users what makes your dating app unique, exciting and relevant to their individual needs.

Things to consider when thinking about a rebrand…

23.11.2021

With so much disruption over the past couple of years, several companies are contacting our team about a potential rebrand. In our experience a rebrand exercise is an excellent way to reinvigorate a business. It often provides the opportunity to heal cultural divides and provides good backdrop and platform for the launch of new services and products.

How some bands have branding down to a tee…

21.05.2021

When it comes to creating brands - the music industry has always been way ahead of the curve. Bands reinforce their music with a strong visual aesthetic - through album artwork, the way they dress, their hairstyles and even logos - brand identities created to be a visual representation of the music, outlook, and attitude of the band - and of course, to sell merch.

Prosperity in a Pandemic – Short Sighted or a Barometer of Future Trends?

06.07.2020

A minority of companies have substantially added to their equity value this year despite the human and economic devastation caused by the coronavirus pandemic. Our Managing Director James shares his thoughts.

Putting the “Well” into World Wellbeing Week

25.06.2020

Wellbeing in the workplace has never been more important, so in honour of World Wellbeing Week this week I share 3 daily essentials for staying on top form!

The 5 Best CRM Systems For Pharmaceutical Companies In 2020

23.06.2020

To keep competitive and determine your success in an industry that is under consistent pressure to deliver, the best pharmaceutical companies out there are the ones who have a robust Customer Relationship Management system in place.

Zeroing in on a market

12.06.2020

In recent years, more people than ever are actively looking to reduce their alcohol intake – whether that's having a night off, alternating between alcohol and no alcohol, or giving up alcoholic drinks altogether.

Mental Health Awareness Week – Effects of COVID-19

21.05.2020

With it being mental health awareness week, we took the time to catch up with local charity 'What's Behind the Smile' to find out what challenges they've encountered through the coronavirus pandemic.

National Eat What You Want Day

11.05.2020

With it being National Eat What You Want Day, we thought we'd ask some of the team - what's the weirdest food you've ever tried?

Thinking Outside The Box

07.05.2020

Our Operations Manager Iain has given us an insight into his role and how he has found working from home during the current pandemic, whilst still managing to think outside the box.