The summer heat and summer marketing don’t seem to mix, or do they? The summer holidays are now upon us and with temperatures at a record high in the UK and Europe this week, people are increasingly taking more time off work as some business seems to go “on hold” until the autumn months kick back in. The good news is that summer opportunities do exist...
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When creating a new brand marque, designers will instinctively create different lock-ups or configurations of the logo in order to make sure that the new logo will work perfectly in landscape or portrait formats and at small or large scale. Historically this has its roots with print based mediums in mind… but what about digital?
Have you ever noticed how colours can affect your mood, the way you feel? Or that, when it comes to products or services, you expect them to follow some established colour code?
The year is 1985, Pepsi-Cola is slowly over taking Coca-Cola as Americas favourite cola flavoured refreshment. In a time where cola drinks are now battling the meteoric rise of diet soft drinks as well as other flavours of soft drink, the stakes were the highest they’d ever been to come out on top.
