This time twenty years ago, we achieved a significant milestone by producing the largest volume of TV adverts ever shot in North East England. Over 36 commercials and 100 ten-second spots were filmed, all within just three days for health food supplement giant Holland & Barrett.
Central to the £6 Million campaign was former pop star Kim Wilde turned horticulturist and health columnist, Kim Wilde. Her authentic, health-conscious persona helped us to revitalise and reposition Holland & Barrett from a traditional health store to a vibrant, modern brand. The integration of high-end CGI and custom-scored music further enhanced the campaign’s appeal.
While specific sales figures from that period are not publicly available, the campaign’s innovative approach and Wilde’s endorsement significantly boosted brand visibility and customer engagement. The “Better Than Half Price” sale became a central pillar of Holland & Barrett’s retail strategy, contributing to its sustained growth in the health and wellness sector.
Inspired to create impactful campaigns that resonate? Let’s make history together.