Northumberlandia

Guerilla was approached to achieve three objectives within a four-week period for Northumberlandia.

These objectives were to create and develop a brand name and identity for the female landform, design invitations that would ensure all key decision-makers would attend an event and manage and launch an event to create awareness.

The creative theme for the invitation and exhibition revolved around grass, the key ingredient of the project.  The invite took the form of a box containing a square of turf and a square, metallic printed invitation.

The invitation attracted all 200 decision-makers to attend the event where realistic grass was used as a carpet to cover one of the floors of the venue.

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