Nike - Lead SU08

The client challenged Guerilla to create a high profile communication tool that would be used by delegates at the SU08 product range launch.

After extensive brainstorming and researching, Guerilla thought of an interactive game that would engage and bring out the competitive edge of the Nike sales team.

Guerilla's sister company Guerilla interactive created a Nike branded USB wristband, programmed with a unique interactive flash game.  Guerilla Propaganda comprehensively researched and devised over 300 questions relating to Nike heritage, sports culture, running, football and women's fitness to create the interactive fun whilst retaining the brand values.

Guerilla designed and printed a delegates pack containing the USB wristband as well as key style swatches, creating a suite of marketing collateral that added another dimension to the conference as well as having value once it was all over.     

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