NewcastleGateshead Initiative - See:Believe

NGI required a creative solution to showcase development areas in the North East, which would be exhibited at the world’s largest property exhibition, MIPIM, at Palais des Festivals in Cannes

The solution needed to present the North East in a high-value perspective, encouraging property developers to recognise its lucrative potential.  An identity was required for an exhibition stand, networking event and printed literature.

'See:Believe' was the concept created, incorporating it into a branded on-site marquee, an exhibition stand and printed literature.  Black and gold were used throughout, contrasting high gloss and matt finishes to add depth and produce a high-value look and feel.  This was accompanied by a dramatic eye image reflecting inspirational North East photographs and bold typography that demanded attention.

The MIPIM property event ran for four days with over 26,000 visitors from 83 countries. Over 400 visitors were attracted to the stand and the networking marquee was filled to capacity, giving NGI exposure to property development investors.

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